How, exactly, do you pronounce “B-O-E-H-N-E-R”?

I mean, like “Moen” faucets. ?????????????????????????????? “Buy it for looks, buy it for life.” Do you think that would make a good GOP Congressional campaign slogan too?

BTW: Don’t know exactly why the above photo links to Druge, but it does. And, man, does your bandwidth crash when you click through to Drudge. Don’t know what kind of viruses (encephalitis?) and tracking crap they got over there but… Forewarned is forearmed.